India has a huge scope for development and innovation in the mid-market segment. 40% of the Indian IT market (around $28 billion) or about $ 11.2 billion is mid-market. 85% of that market is in the top 25 cities in India. Hence, Dell is strategically focusing on the mid-market to tap its full potential.
Dell’s mid-market design point approach is aimed at providing customers with open systems that are highly affordable, user friendly and easy to scale to meet the needs of a wide range of organizations – from small and medium businesses to large enterprises.
Enterprise customers have shifted their focus from “the latest, greatest device” to “how IT can help them solve problems and achieve their goals”. This has fundamentally changed Dell’s business strategy, compelling it to evolve well beyond PCs and devices to address the “end-to-end” IT needs for customers around the world.
Dell is in process of continuous innovation and is strategically investing to expand its enterprise capabilities and industry-leading solutions. Since 2010, Dell has announced 18 acquisitions, heavily focused on its enterprise solutions portfolio. With these acquisitions, Dell is now able to better cater to customer needs on compute, network and storage. With the new Dell PowerEgde 12th generation servers customers can now get high performance efficiency with low running costs on power and cooling, thereby decreasing the TCO (Total Cost of Ownership). Dell Equalogic is the industry leader in iSCSI based storage systems with class leading features and technologies. With the acquisition of Force 10, the Dell networking portfolio has been strengthened and the customers today can look at Dell as their one stop solution vendor.